Part 5 - Email Newsletters - a key to good web design.

In our continuing series on ways to get new customers, and get the old ones to come back to your website we are looking at email newsletters.

If people have purchased something from you before, there has been a certain level of trust between your business and them. They obviously like what you are selling or providing, so allow your customers to be added to some kind of list.

Email newsletter lists are one of the best and easiest ways to help, they have several great points to consider.

1) Extremely low cost - sending out an email newsletter only costs a small maintenance fee, usually included in your website hosting, and a little bit of your time. Any other communication method with your customers is going to cost exponentially more.
2) Be sure your customers know what they are signing up for. Some companies want to keep you informed about new products. Others want to give you tips and ideas to help you. Some want to have a monthly special or promotion, many companies do a combination of all of the above.
3) Use your newsletter email system wisely. Too many emails going out will seem like junk mail, and people will unsubscribe and be unhappy. Too few emails lets them forget how great your company is. You will know your clients best, but a good way to start is at once a month. This gives you a regular schedule to stick too without taking too much of your time initially to see how it works out.
4) Include links back to your website. Besides informing them of the specials, or giving them a quick tip. Invite them with teasers or links to more information back on your website. Remember our goal here is to get them to buy something, they need to visit your website, or contact you to do that. So don't give away all the secrets right inside the email.
5) Make it easy to subscribe and unsubscribe, it should be in the footer of each email you send out, and be available online someplace on your website as well. Further more encourage people to forward your newsletter to friends and family as well.

There are many other great tips and things to consider when sending out an email newsletter, but either way Bry.Net Web Services strongly encourages you to give them a try. If you have any questions or want information on the email marketing and newsletter services we offer, just contact us.