Part 1 - Get customers coming back to your website.

Over the next several weeks, we are going to look at the many ways we can get customers coming back to your website. From product based sites, to service ones, or even ad revenue based websites.

So you have just built your website, or maybe it has been up and running for years. Once you have attracted a new customer, how do we get them coming back over and over again?

Short term specials are one unique aspect to explore. There is a fine balance too, as you will know your clients and how hard you can push them to come back. If your product/service is a low cost item, but one they may need weekly, then a weekly special is probably best, if it is longer term, you still want them to come back say once a month just to see if you have anything new to offer.

www.woot.com is one of our favorite websites, if you haven't seen it before, check it out. Their whole business model is based on the short term special. In fact it is a daily special. Each day they sell one product. From small headphones, to large plasma televisions. Each day is different though, and I find myself wandering back there at least once a day just to see what they may have.

Woot is much more than just what they have each day, it is the fact that they have it at an amazing price. It is usually well below the normal market value for the same product from other places like amazon.com or yahoo shopping. Then to top it all off, they offer 5 dollar shipping on everything. Even a 100lb plasma television.

So pick a product, make it a "loss leader" knowing that you'll loose money on that product or servce today, in the hopes of getting them to come back again soon, or to get those few other things they need right now as well.

The internet is a place to find the bargains, help your clients out by showing them.