One technical aspect to websites that is rarely talked about is the Privacy Policy. Any company that is going to sell products, or gather information from the end user needs to have a page on their website that states what it does with this information.

This helps customers feel more secure with ordering, or giving out their e-mail address, and is in general good website design practice.

A few tips to keep in mind when creating yours:

• Make the policy easy to read, easy to understand and easy to find on your Web site.
• Promote your policy internally in employee communications. Consumers are concerned about this issue, and your employees should know how your company responds to those concerns.
• Promote your policy with key stakeholders, including customers, investors, contributors, and policymakers. Privacy policies put consumers in charge of their information.
• Update your policy as needed to stay current with changes in your business.

For a completely easy way to create your Privacy Policy, visit the Direct Marketing Association's Privacy Policy Generator.